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SEO

SEO for Tradies

Someone in your area is searching for your trade right now. SEO decides whether they find you or a competitor.

  • Found in the suburbs you actually work in
  • A place in Google Maps, where the calls start
  • Clicks you earn instead of paying for
  • Pages written and built by us, not outsourced
What they type
blocked drain Castle Hill
Without managed SEO
Ranked#13exampleplumbing.com.au
With managed SEO
Ranked#2exampleplumbing.com.au/blocked-drains
The basics

What SEO means for a trade business.

  • Every job starts as a search

    Almost every job begins with a suburb and a service searched through Google. SEO is the work of being the answer to those searches and ensuring you appear above your competitors.

  • Google Maps takes the local calls

    The businesses shown in the Google Maps results take most of the calls on a local search. Getting there is its own discipline: a complete Google Business Profile, reviews arriving steadily, and a website that tells Google exactly which suburbs you serve.

  • Reviews do two jobs at once

    Reviews are a ranking factor in Google Maps and the first thing a customer reads before they call. A steady stream of reviews and consistent responding helps build a presence and reputation that is hard to beat.

  • You only need to win your suburbs

    Effective SEO ensures your business only competes for the locations you want to serve and the work you want to do.

Tradie SEO

What we actually do.

Rankings are earned through consistent management and updates.

Service and suburb pages

A page for each service in each suburb you want work from, not one generic services page.

Google Business Profile

Categories, services, photos, posts and questions kept complete and current.

Review management

We help request reviews from your customers and respond to them, building your Google presence.

Technical health and speed

Fast pages, clean structure, every page indexable.

Content that answers real searches

Pages that answer what your customers actually type.

Listings that back you up

Your business listed across the directories Google cross-checks, with the same name, address and phone number on every one.

The stages

What SEO does, stage by stage.

Four stages, and the last one never stops.

  1. 01

    Built in from the first design

    SEO is designed into the site rather than bolted on, so the customer journey is never cluttered with inconsistent or unnecessary links.

  2. 02

    The site goes live

    We see where the traffic goes, which keywords are missing and where you rank today.

  3. 03

    Weekly improvements

    Consistent work every week climbs the rankings and funnels customers towards the services you want to sell.

  4. 04

    Ranked and held

    You rank for the searches and locations you want, and the weekly management is what holds that position.

Straight answers

Frequently asked questions.

How long does SEO take for a tradie?

Months, not weeks. Expect roughly two quarters of steady work before rankings move enough to change your phone. New pages are indexed within days, but earning positions that win clicks takes sustained effort: suburb pages, reviews, profile activity and technical upkeep.

What is local SEO?

Local SEO is SEO aimed at a service area rather than the whole country. For a trade business that means Google Maps, your Google Business Profile, and pages built around the suburbs you actually serve.

How do I get into the Google Maps results?

Google shows a short list of local businesses in the Google Maps results on a local search, and that list takes most of the calls. You get onto it with a complete Google Business Profile, reviews arriving steadily, and a website that confirms your services and suburbs.

Do I need SEO if I am already running ads?

Yes, if you want leads that get cheaper over time. Ads capture today's demand and stop the moment the spend stops, while rankings keep sending clicks you no longer pay for. Running both means the ads carry the enquiries now and SEO steadily takes over the load.

Can you do SEO on my existing website?

Usually yes. We review how the site is structured, fix what is holding it back, and add the service and suburb pages it is missing. Where a site is too slow or too rigid to rank, we say so plainly and show you what rebuilding it would change.

Next step

See what you could own on Google.

Tell us your trade and the suburbs you work in, and we'll show you the searches worth owning, where you sit on them today, and the pages we would build first.